The changing face of brands
Wednesday, January 06, 2010
Interesting piece on ‘Brands of the Future’ on the Wolff Olins site, looks like we’re in for less of the same, lots more variety - time to bin some of those huge unwieldy old ‘Brand Guidelines’, and hand the brand back to the end users… as essentially it looks like they’ll be deciding how they use it.
Bring on the change and let’s see how we can work with it, sound exciting, and a lot less rigid than the past.
