Loving the little things
Friday, June 22, 2007
Really great brands don’t miss a trick, as demonstrated beautifully here by Abel & Cole, our new favourite grocer. The attention to detail really makes you believe in the brand. There’s a sense that if they can keep up all that integrity and warmth across everything they do, hey, they must really be like that. Even the delivery driver (Kevin) is friendly. And when you open up the veg box and can’t decide what to cook up, the recipes on their website are brilliant – we’re learning something new every teatime.

